In partnership with Profinder, our new HubSpot integration brings a whole new level of accuracy and ease to Finnish CRM data. This integration not only meets high expectations - it exceeds them. Our goal with Profinder was to enable our customers to use their data more efficiently, accurately and reliably.
Data quality is a matter of honour for both us and Profinder, and we wanted to ensure that our customers could rely on it 100%. As Profinder's CEO Ville Honkimäki sums up, "Data quality is ultimately about respecting the customer. What could be more important?"
The new two-way integration allows every HubSpot user to access updated, reliable CRM data more easily than ever before. Profinder's comprehensive company and decision maker data is automatically updated to HubSpot either weekly or in real-time, ensuring sales teams can always make decisions based on the most up-to-date information.
"Ensuring a good user experience was a priority for us. We tested and fine-tuned the integration based on user feedback to be sure that the solution meets the real needs of our users." Says Senior HubSpot Consultant Janne Haonperä from Kaksio Labs.
The new integration allows sales teams and other CRM data users to update and retrieve data directly within the HubSpot interface without leaving the system. This makes work faster and smoother, and sales accuracy is improved when all data is always up to date.
Designed for ease of deployment. Profinder's Chief Product Officer Roosa Tähtinen stresses the importance of a smooth implementation.
"There is no need for extensive IT projects or lengthy training - our customers can start using the solution efficiently straight away."
Customers have been satisfied - and the development continues. In the first few weeks, the experience has been very positive, with customers embracing the new solution. However, this is just the beginning - we are continuously gathering user feedback with Profinder to further develop the integration to meet the changing needs of our customers.
At a glance: