Autumn is slowly transitioning into winter, and Christmas carols will soon be playing in stores. Before the official holiday season kicks off, it's a great time to take a moment and explore the HubSpot updates released this fall. HubSpot has launched several significant updates that enhance customer service by utilizing AI-powered functionalities more effectively.
Marketing Hub & Content Hub
New Features in the Marketing Hub Form Tool
- What it’s about:The reporting section in HubSpot's form tool has been further improved!
- What are the benefits: More comprehensive reporting allows you to better leverage form data to support decision-making. You can filter forms by name and update reports with a single click.
- What it’s about: HubSpot forms can now include a visual progress bar to enhance user experience.
- What are the benefits: The progress bar gives form fillers a clearer sense of where they are in the form and how many questions remain. This increases motivation to complete the form, improving conversion rates.
- What it’s about: Form translation has been made easier with AI assistance.
- What are the benefits: All text on the form, including error messages and placeholder texts, can be automatically translated with AI, significantly speeding up the creation of new language versions of forms.
Content Hub Features Improved
- What it’s about: Going forward, only users with editing rights can create and update blog writers.
- What are the benefits: This feature greatly enhances security, as only users with the proper permissions can manage the list of blog authors.
- What it’s about: You can now generate better images faster with AI.
- What are the benefits: Image creation is more efficient, ensuring that you get images that are better suited to your needs.
Sales Hub
Creating Offers in HubSpot Made Easier
- What it’s about: The process of building an offer has been simplified by modifying the internal workflow.
- What are the benefits: You can enter all the essential details of the offer first and select the offer template at a later stage. This workflow is more logical from the user's perspective and speeds up offer creation.
Service Hub
Direct Customers to the Right Service Representative
- What it’s about: This update enables selecting the best possible service representative for each customer.
- What are the benefits: Each customer gets the most appropriate service, as they are matched with a representative based on their skills. This increases customer satisfaction, and service reps feel more confident in helping customers – a win-win! This feature is available to those with a paid Service Hub seat license.
New AI-Powered Writing Tools to Assist Customer Service
- What it’s about: AI-powered quick responses are now integrated into the Conversations Inbox.
- What are the benefits: AI introduces several efficiency-boosting and time-saving features, such as proofreading and improved automatic summaries.
Enhance Customer Service and Sales with IVR
- What it’s about: IVR (Interactive Voice Response) is an interactive phone menu that offers customers various options to choose from based on their issue. New IVR functionalities, including reporting features and list views, have been added to HubSpot.
- What are the benefits: The improvements allow users to create multiple layers for call handling, ensuring that callers are directed to the right teams or representatives.
Operations Hub
Interactive Demo for Improving Data Quality
- What it’s about: You can take a quick guided tour that helps you understand the quality of your CRM data.
- What are the benefits: You’ll gain an in-depth view of your data quality, manage duplicates, spot errors, and analyze your data more effectively.
Workflow Conversion Reporting
- What it’s about: A new metrics feature available with enterprise licenses allows you to immediately see how effectively various actions in a workflow have converted.
- What are the benefits: This new reporting feature provides valuable data to help you understand workflow effectiveness and impact. You can instantly make adjustments to functions that haven't been as efficient.
CRM
Unified Policy for Communication Setting Changes at the Portal Level
- What it’s about: To improve email deliverability and comply with company GDPR policies, you can now more effectively manage subscription cancellation links in one-to-one emails.
- What are the benefits: As an administrator, you can define a unified setting for all users, ensuring that cancellation links are either included or excluded. This simplifies compliance and strengthens best practices within your organization.
HubSpot consistently releases updates and new features designed to streamline business processes, improve data management, and enhance the overall user experience. These updates not only save time but also enable teams to work more efficiently by simplifying complex tasks and reducing manual work.