.png?width=200&height=92&name=kaksio-labs-logo-white%20(without%20dot).png "kaksio-labs-logo-white (without dot)"){kind=logo}
The Covid-19 pandemic demonstrated on a practical level how unexpected variables make it difficult to predict the future. The majority of marketing trend reviews focus on the hottest phenomena, tools and channels of the next 6-12 months, although short-term predictability is more difficult than ever. Major long-term technological developments are, in fact, much more predictable.
Marketing and sales alignment. You’ve probably heard that phrase a few times. And you most likely already know that it’s crucial for these functions to work together instead of in silos. Great. But the customer journey doesn’t end when you close the deal – and that’s why something quite essential has been missing from this equation.
